Annual revenue of one multiplex screen
A revenue build with three streams — and an occupancy reality check.
Estimate the annual revenue of a single multiplex screen in an Indian metro. Three streams: tickets, food & beverage, advertising. The number most people get wrong is occupancy — full Friday-night shows are the exception, not the average.
Admissions
220 seats × 4 shows/day × 30% blended occupancy (weekday mornings near-empty, weekend evenings full) ≈ 264/day → ~96K/year.
Ticket revenue
96K × ₹220 average (post-discount realized) ≈ ₹2.1 crore.
F&B
~50% of admissions buy, spending ~₹180 → ~₹0.9 crore (and at ~70% gross margin, F&B drives profit disproportionately).
Ads & other
On-screen advertising + convenience fees ≈ ₹0.2–0.3 crore.
Total
≈ ₹3–3.5 crore per screen per year.
How to defend it
Occupancy is the assumption that gets attacked — defend 30% as a weighted average (weekends ~65%, weekdays ~15%, and 60% of shows are weekday shows). Bonus: note that a 5-point occupancy swing moves revenue ~₹0.5 crore — i.e., one hit film month makes the year.