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Market Entry FrameworkInitial QuestionsObjective & TimelineClarify the growth quantumand targeted launch date.Geography RationaleWhy this specific region?Is it a proven market?Value ChainWhere does the firm intendto operate in the chain?Target CustomersAssess market size & pricesensitivity of the segment.Product & DifferentiatorWhat are existing capabilities?Are there new features?Customer• Segments• Needs & Pains• Size & Growth• Target Group• Market Share• Price SensitivityCompany• Product Mix• Resources• Value Chain - Procurement - Production - Distribution• Break-even Pt.Competition• Market Share• SWOT Analysis• 4Ps Strategy• Barriers: - Regulations - Supplier Power - Capital CostProduct Gap• Customer Gap• Unique Value• Margin Potential• Substitutes• Regulatory FitECONOMIC ANALYSIS (IS IT WORTH IT?)Profit = ( Market Size × Market Share × (Price − Variable Cost) ) − Fixed CostMarket size & share may often require you to undertake a guesstimate.Operational Feasibility: Evaluate regulatory & partner constraints in setting up the value chain.
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