OTT hours streamed in India per day
Time-budget estimation — anchor on the 24-hour constraint.
Estimate total hours of OTT video (streaming platforms, not YouTube/reels) watched in India per day. Time-based guesstimates have a built-in sanity anchor no other type has: nobody has more than 24 hours, and screen time competes with work, sleep, and other media.
Viewer base
~750M smartphone users → OTT weekly-actives ≈ 250M (subscriptions are shared; ad-supported tiers widen the base).
Segment by engagement
Bingers 15% × 2.5 hrs + Regulars 35% × 1 hr + Occasionals 50% × 0.25 hr.
Sum
95M + 88M + 31M ≈ ~215M hours/day.
Time-budget sanity
India's ~1B adults have ~4 leisure hrs each = 4B leisure hours/day. OTT at 215M = ~5% of national leisure — believable next to TV (~3.5 hrs for TV households) and social media.
How to defend it
The leisure-budget cross-check is the differentiator — it bounds your answer from above. If your estimate had come to 2B hours/day, it would mean half of India's entire free time on OTT: impossible, recompute. Always test time estimates against the 24-hour constraint.